Page 103 - Effective Communication Skills Mastery Bible 4 Books in 1 Boxset by Tuhovsky, Ian

The ideas I will tell you about will instantly boost your self-

confidence in situations where you are making a request for

something, presenting your ideas or sharing your opinion in

team projects. We let other people twist us in different

directions just because we lack the tools to block their evasive

answers. “The tools” really come down to three very simple
and effective phrases, which you can use when something is

trying to get you off track. The three universal skeleton-key

phrases are:

- That may be, but…

- I understand, however…

- I see your point and…

You need to use them in front of your reply and then repeat

the exact same words you said previously. Let’s say that you

are brainstorming the direction of your business with your

partners and want to change your product’s graphic design as
you are certain that a change is needed at this point. You say,

“Listen guys, we need to change our website because it’s not

easy to use for our customers. It looks like it stayed in the 90’s,

loads slowly and shouts, ‘DON’T BUY OUR PRODUCTS’

directly in our customers’ faces,” to which one of your
colleagues rolls his eyes and responds, “But we just changed it

five years ago!” Then you need to respond, “I see your point,

but we need to change our website because it’s not easy to use

for our customers.” And he says, “Oh, you are being so very

innovative these days, aren’t you?” You say, “That may be, but

we need to change our website because it’s not easy to use for
our customers.” And then he says: “You know we’ll have to

pay someone to do this?” And you, keeping your calm,

collected and professional attitude use the phrase again: “I