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1. McKay Christensen, interview with the authors, 12/04/09.
2. For an excellent review of OCBs, go to Phillip M. Podsakoff, Scott B. MacKenzie,
Julie Beth Paine, and Daniel G. Bachrach, “Organizational Citizenship Behaviors:
A Critical Review of the Theoretical and Empirical Literature and Suggestions
for Future Research,” Journal of Management, 26, no. 3 (2000): 513–563.
3. Steve Lamont, interview with the authors, 10/13/09.

4. Michael S. Kroth, The Manager as Motivator (Westport, CT: Praeger, 2006).
5. Marsha Sinetar. Do What You Love, the Money Will Follow: Discovering Your Right
Livelihood (New York: Dell Pub, 1989).
6. Patricia Kempthorne, interview with Michael Kroth, 12/2/09.

7. Stephen M. R. Covey and Rebecca R. Merrill, The Speed of Trust: The One Thing
That Changes Everything (New York: Free Press, 2006).
8. Bill Avey, interview with the authors, 1/4/10.

9. Lori Coruccini, interview with the authors, 1/29/10.
10. For an in-depth explanation of managerial caring, see Michael S. Kroth, and
Carolyn Keeler, “Caring as a Managerial Strategy,” Human Resource Development
Review, 8, no. 4 (2009): 506–531.
11. Mike Mansbach, personal interview with the authors, 12/18/09.

12. For a detailed and scholarly discussion of organizational commitment, see the
work of John P. Meyer and Natalie Jean Meyer, for example, John P. Meyer and
Natalie Jean Allen, Commitment in the Workplace: Theory, Research, and Application
(Thousand Oaks, CA: Sage Publications, 1997).
13. Richard Morris, interview with the authors, 1/7/10.

14. There has been considerable work in the field of self-efficacy over the last several
decades. Albert Bandura originally developed the concept and is the leading
expert about it. For an in-depth discussion, see his book, Albert Bandura, Self-
Efficacy: The Exercise of Control (New York: W.H. Freeman, 1997). For more
information about expectancy theory see Victor Harold Vroom, Work and
Motivation (Malabar, Fla.: R.E. Krieger Pub. Co., 1982) and Edward E. Lawler,
Motivation in Work Organizations. 1st [Classic] ed., The Jossey-Bass Management
Series (San Francisco: Jossey-Bass, 1994).

15. Edwin A. Locke and Gary P. Latham are leading scholars in this arena. See, for
examples, Edwin A. Locke and Gary P. Latham, “Building a Practically Useful
Theory of Goal Setting and Task Motivation,” American Psychologist, 57, no. 9
(2002): 705; and Edwin A. Locke and Gary P. Latham, “What Should We Do