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8 WebProNews.com, http://archive.webpronews.com/2002/0730.html.

9. For excellent discussions about learning organizations refer to Watkins, Karen
E., and Victoria J. Marsick. 1993. Sculpting the learning organization: lessons in
the art and science of systemic change. 1st ed, The Jossey-Bass management series. San
Francisco, CA: Jossey-Bass, and Senge, Peter M. 1990. The fifth discipline: the art
and practice of the learning organization. 1st ed. New York: Doubleday/Currency.

10. Steve Lamont, personal interview with the authors, 10/13/09.

11. Bala Chakravarthy and Peter Lorange, “Continuous Renewal, and How Best Buy
Did It,” Strategy & Leadership, 35, no. 6 (2007): 4–11 (retrieved 3/31/10 from
ABI/INFORM Global, Document ID: 1369380701).
12. We thank Dr. Russ Joki for sharing the concept of consilience with us.

13. Brian Dolan, interview with David Clemons, 2/12/10.

14. For more on consilience, see “Consilience (Book),” Wikipedia.org, http://
en.wikipedia.org/wiki/Consilience_(book); and “Consilience,” Wikipedia.org,
http://en.wikipedia.org/wiki/Consilience.
15. Steven Erickson, interview with the authors, 12/16/09.

` ChApter 11

1. Zev Barsky, interview with the authors, 12/14/10.

2. Information from this section was drawn from “World of Warcraft,” Wikipedia.
org, http://en.wikipedia.org/wiki/World_of_Warcraft; Blizzard.com (Blizzard
Entertainment Web site), http://us.blizzard.com/en-us/games/wow; “Massively
Multiplayer Online Role-Playing Game,” Wikipedia.org, http://en.wikipedia.org/
wiki/Massively_multiplayer_online_role-playing_game (all retrieved 2/20/10).

3. LEGO Universe Massively Multiplayer Online Game, http://us.universe.lego.com/
en-us/NewsNetwork/Story.aspx?id=127607 (retrieved 2/20/10). See also http://
en.wikipedia.org/wiki/Lego.
4. Zev Barsky, interview with the authors, 12/14/10.
5. Brian Hoffmann, interview with the authors 1/15/10.

6. Peter M. Senge, The Fifth Discipline Fieldbook: Strategies and Tools for Building a
Learning Organization (New York: Currency, Doubleday, 1994).

7. Peter M. Senge, and Society for Organizational Learning. Presence: Human
Purpose and the Field of the Future, 1st ed. (Cambridge, MA: SoL, 2004), p. 34.