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460   Chapter Twelve


           TABLE 12.21  Experimental Layout and Data for Example 12.10
           Run       A        B         C       Comb        Yield
           1                                     (1)         60
           2                                      a          72
           3                                      b          54
           4                                     ab          68
           5                                      c          52
           6                                     ac          83
           7                                     bc          45
           8                                     abc         80



             Factorial Fit: Y versus A, B, C

             Estimated Effects and Coefficients for Y (coded units)
             Term      Effect    Coef
             Constant          64.250
             A         23.000  11.500
             B         -5.000  -2.500
             C          1.500   0.750
             A*B        1.500   0.750
             A*C       10.000   5.000
             B*C       -0.000  -0.000
             A*B*C      0.500   0.250

               The fitted regression model is

                                         .
                                                .
                Y  64 25  11 5 A 2 5 B 0 75 C  0 75 AB 5 C   0 25 ABC
                      .
                             .
                                   .
                                                              .
                                                                   C
               The optimal process variable setting will be
                            A   high   B   low    C   high
               Assume that for some reason we cannot complete all the experimental
             runs; specifically, we assume that the third and eighth experimental runs
             are missing. Then we have Table 12.22.
               The missing data can also be illustrated by Fig. 12.22.
               Now we show how we can use the partial average of elementary effects to
             estimate the factorial effects. For example, when we calculate the effect A,
             from Eq. (12.22), we have
                            1 (



                        A         a babc       ac bc   abc)

                               1
                            4
                            [ ( a   ( ab   b)( ac     abc  bc)]
                                                   )(
                                                  c
                            1
                                 1)
                            4
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