Page 122 - Effective Communication Skills Mastery Bible 4 Books in 1 Boxset by Tuhovsky, Ian

b) I know this company with a similar profile to ours.
They have been using NLP for a long time now and have

had a lot of success.

c) Do you remember how you met John? It was totally
natural for you and you understood each other very well
from the very beginning!

8. Analogy

Use an analogy or a metaphor to undermine a belief.

a) I have a friend, according to whom everything is
difficult. He hasn’t achieved anything in his life yet.

b) I used to think that owning my own business was
inappropriate for me. Now I run a very successful
company.

c) In the same way as ants, building an anthill is hard
work. Nevertheless, it is the meaning of their lives and

that’s how this species survived on this planet for
hundreds of millions of years!

9. A Reference to Oneself

Refer the most important element of a belief and blame the

person holding this belief.

a) …and for me, it is hard to listen to another excuse like

the one you’re giving me.

b) I use NLP on a daily basis… does it mean that I’m
inadequate for our company?

c) It’s really me who it’s hard for, when I have to beat that
nonsense out of your head for another time.

10. A Different Result

Find another result of having that belief.

a) It is your life that’s going to be hard if you’re going to

depend on other people all the time or act like a
stereotypical dumb tourist abroad.