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286 • Notes
16. Edvardsson, B.; Enquist, B. (2002, Vol 22, No. 4), “The IKEA Saga:
How Service Culture Drives Service Strategy,” Service Industries
Journal.
Chapter 10
1. GDP was compared with Net Revenue using
http://www.indexmundi.com/g/r.aspx?t 100&v 65 (CIA Factbook) for the
GDP of all countries on January 1, 2007, and http://money.cnn.com/
magazines/fortune/fortune500/2007/full_list/index.html (Fortune 500) for
the net revenue of the largest corporations per April 30, 2007.
2. Cook, C. (Jan. 22, 2005), “The Good Company: A Survey of Corporate
Social Responsibility,” The Economist.
3. ISO (2002), “Strategic Advisory Group on Corporate Social Responsibility:
Preliminary Working Definition of Organizational Social Responsibility,”
International Organisation for Standardisation, Switzerland.
4. Commission Green Paper (2001), Promoting a European Framework for
Corporate Social Responsibility, COM 2001 366 final, http://ec.europa.eu/
employment_social/soc-dial/csr/greenpaper_en.pdf,
5. Friedman, M. (1962), Capitalism and Freedom, University of Chicago
Press, Chicago.
6. Kaplan, R.S.; Norton D.P. (2004), Strategy Maps: Converting Intangible
Assets into Tangible Outcomes, Harvard Business Press, Boston.
7. Drucker, P.F. (1977); People and Performance: The Best of Peter Drucker on
Management, Butterworth-Heinemann, New York.
8. Porter, M.E.; Kramer, M.R (December 2006), “Strategy & Society: The
Link between Competitive Advantage and Corporate Social
Responsibility,” Harvard Business Review.
9. Mintzberg, H. (1983, 4), “The Case for Corporate Social Responsibility,”
The Journal of Business Strategy.
10. Zadek, S. (December 2004), “The Path to Corporate Responsibility,”
Harvard Business Review.
11. www.nikeresponsibility.com.
12. Porter, Kramer (2006)
13. Prahalad, C.K.; Hart, S.L. (2002, Issue 26), “The Fortune at the Bottom of
the Pyramid,” Strategy Business.
14. Bieker, T.; Gminder, C., (2001), Towards a Sustainability Balanced
Scorecard, Environmental Management & Policy and Related Aspects of
Sustainability, University of St. Gallen. Also: Figge, F.; Hahn, H.;