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286 • Notes

            16. Edvardsson, B.; Enquist, B. (2002, Vol 22, No. 4), “The IKEA Saga:
               How Service Culture Drives Service Strategy,” Service Industries
               Journal.
            Chapter 10
             1. GDP was compared with Net Revenue using
               http://www.indexmundi.com/g/r.aspx?t 100&v 65 (CIA Factbook) for the
               GDP of all countries on January 1, 2007, and http://money.cnn.com/
               magazines/fortune/fortune500/2007/full_list/index.html (Fortune 500) for
               the net revenue of the largest corporations per April 30, 2007.
             2. Cook, C. (Jan. 22, 2005), “The Good Company: A Survey of Corporate
               Social Responsibility,” The Economist.
             3. ISO (2002), “Strategic Advisory Group on Corporate Social Responsibility:
               Preliminary Working Definition of Organizational Social Responsibility,”
               International Organisation for Standardisation, Switzerland.
             4. Commission Green Paper (2001), Promoting a European Framework for
               Corporate Social Responsibility, COM 2001 366 final, http://ec.europa.eu/
               employment_social/soc-dial/csr/greenpaper_en.pdf,
             5. Friedman, M. (1962), Capitalism and Freedom, University of Chicago
               Press, Chicago.
             6. Kaplan, R.S.; Norton  D.P. (2004), Strategy Maps: Converting Intangible
               Assets into Tangible Outcomes, Harvard Business Press, Boston.

             7. Drucker, P.F. (1977); People and Performance: The Best of Peter Drucker on
               Management, Butterworth-Heinemann, New York.

             8. Porter, M.E.; Kramer, M.R (December 2006), “Strategy & Society: The
               Link between Competitive Advantage and Corporate Social
               Responsibility,” Harvard Business Review.
             9. Mintzberg, H. (1983, 4), “The Case for Corporate Social Responsibility,”
               The Journal of Business Strategy.
            10. Zadek, S. (December 2004), “The Path to Corporate Responsibility,”
               Harvard Business Review.

            11. www.nikeresponsibility.com.
            12. Porter, Kramer (2006)
            13. Prahalad, C.K.; Hart, S.L. (2002, Issue 26), “The Fortune at the Bottom of
               the Pyramid,” Strategy   Business.
            14. Bieker, T.; Gminder, C., (2001), Towards a Sustainability Balanced
               Scorecard, Environmental Management & Policy and Related Aspects of
               Sustainability, University of St. Gallen. Also: Figge, F.; Hahn, H.;
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