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Notes • 285

item itself from the seller, and resell it to the buyer at a profit, while
allowing the buyer to pay the bank in installments.

Chapter 9
1. Idea taken from Trompenaars, F. (2003), Did the Pedestrian Die? Capstone,
Oxford.
2. Loosely based on Rokeach, M. (1973), The Nature of Human Values, Free
Press, New York.

3. Trompenaars, F. (1997), Riding the Waves of Culture: Understanding
Cultural Diversity in Business, Nicholas Brealey Publishing, London.

4. Robbins, S.R. (1993), Organizational Behavior, Prentice Hall, Englewood
Cliffs, NJ.
5. Ouchi, W.G. (1980, 25), “Markets, Bureaucracy and Clans,” Administative
Science Quarterly.
6. Collins, J. (Summer 1996), “Aligning Action and Values,” Leader to Leader.

7. D’Iribarne, P. (1989), Eer, Contract en Consensus (in Dutch), Uitgeverij
Nieuwezijds, Amsterdam.
8. Trompenaars, F. (1997), Riding the Waves of Culture: Understanding
Cultural Diversity in Business, Nicholas Brealey Publishing, London;
Hofstede, G. (2004), Cultures and Organizations: Software of the Mind,
McGraw-Hill, London; Kluckhohn, F. Strodtbeck, F.L. (1961), Variations
in Value Orientations, Row Peterson, Evanston, IL.
9. McGregor, D. (1960), The Human Side of Enterprise, McGraw-Hill, New
York.
10. Riel, C.B.M. van (1995), Principles of Corporate Communication, Prentice
Hall, London.
11. Olins, W. (1989), Corporate Identity: Making Business Strategy Visible
Through Design, Thames & Hudson, London.
12. Ford, R.P. (Sep.-Oct. 1987), “The Importance of Image,” The Bankers
Magazine.

13. Although the terms corporate identity/personality and corporate image are
more business-like than self-perception and external perception, I prefer the
latter, as identity and image are terms very much connected with corporate
communication.
14. www.ikea.com.
15. Kling, K.; Goteman, I. (2003, Vol 17, No. 1), “IKEA CEO Anders Dahlvig
on International Growth and IKEA’s Unique Corporate Culture and Brand
Identity,” Academy of Management Executives.