Page 296 - Effective Communication Soft Skills Strategies For Success by Nitin Bhatnagar, Mamta Bhatnagar

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• Expressing your needs, wants, opinions, feelings, and beliefs in direct,
honest, and appropriate ways.

So, assertiveness is based on beliefs that in any situation:
• You have needs to be met.
• The other people have needs to be met.
• You have rights, and so do others.

• You have something to contribute, and so do others.
The aim of assertion is to satisfy the needs and wants of both parties in the
situation (known as ‘Win/Win’).

Non-assertion
Non-assertion refers to a behaviour that involves the following:
• Failing to stand up for your rights or doing so in such a way that others
can easily disregard them.
• Expressing your needs, wants, opinions, feelings, and beliefs in apolo-
getic, diffident, or self-effacing ways.
• Failing to express honestly your needs, wants, opinions, feelings, and
beliefs.
Non-assertion is based upon the beliefs that in any situation:
• The other person’s needs and wants are more important than your
own.
• The other person has rights but you do not.
• You have little or nothing to contribute; the other person has a great
deal to contribute.
The aim of non-assertion is to avoid conflict and to please others.

Aggression
Aggression refers to a behaviour that involves the following:

• Standing up for your own rights, but doing so in such a way that you
violate the rights of other people.
• Ignoring or dismissing the needs, wants, opinions, feelings, or beliefs
of others.
• Expressing your own needs, wants, and opinions (which may be honest
or dishonest) in inappropriate ways.

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